How to Approach Changing a Culture to Embrace Digital

Changing a culture to embrace digital starts with understanding that transformation is as much about people as it is about technology.

Minimalist setup showcasing a tidy desk organiser with stationery

At one organisation, a cutting-edge CRM system was implemented to streamline customer interactions. On paper, it promised to save time and improve efficiency. However, after months of use, the team reported frustration, with adoption rates far below expectations.

The problem wasn’t the technology—it was the culture. Employees weren’t consulted during the planning phase, leaving them feeling disconnected from the solution. Training was rushed, and concerns about how the tool fit into their workflows were dismissed.

By focusing on people, creating an inclusive environment, and embedding digital thinking into your organisational culture, you can drive lasting change and position your organisation for success in a digital-first world. Here’s how to approach it:

Set a Clear Vision

Communicate why digital change is necessary and how it aligns with the organisation’s mission. A compelling vision inspires teams and helps them see the bigger picture.

Involve Everyone

Engage employees at all levels early on. Listen to their concerns, gather their insights, and ensure they feel a sense of ownership in the process. Change is more effective when it’s collaborative.

“It’s not the strongest or most intelligent who will survive but those who can best manage change.” – Charles Darwin

Build Digital Confidence

Invest in training and development to upskill teams, empowering them to use digital tools effectively. Make learning continuous and accessible, encouraging experimentation and innovation.

Lead by Example

Leadership must model the behaviours they want to see. When leaders actively champion digital adoption, it sends a powerful message about its importance.

Celebrate the Wins

Highlight early successes to build momentum and demonstrate the benefits of digital change. Recognise and reward teams who embrace the new culture.

Embed Digital into Values

Make digital thinking part of the organisation’s DNA by aligning it with core values. Reinforce this through policies, performance metrics, and everyday practices.

Foster a Growth Mindset

Encourage resilience and adaptability by framing challenges as opportunities to learn. Celebrate progress over perfection, helping teams feel safe to innovate and fail forward.

Digital optimisation succeeds when people are at the centre, with culture driving collaboration, trust, and shared ownership.