Charity Growth through Digital Transformation

HACT, a long-standing charity, wanted to transform its digital presence to raise awareness and reach more clients. I worked closely with their team to develop a research-led approach that empowered them to make informed decisions throughout the process. This collaborative approach has left HACT perfectly positioned to continue evolving at pace.

Delivering Growth

Brand Proposition and Customer Feedback

To ensure we got it right, I conducted a two-pronged research approach to gather comprehensive insights that would inform their brand proposition:

Qualitative Research: I facilitated one-on-one sessions with a cross-section of their target audience to dive deep into individual perspectives.
Quantitative Research: Using surveys and email outreach, I maximised responses and reach to ensure we captured a broad range of insights.

This research identified key customer needs and clarified the language their audience resonates with. It also highlighted problem areas, which I worked with other parts of the organisation to address, ensuring nothing was left unresolved.

Using the data collected, I defined a clear direction and collaborated closely with the charity's leadership to transform this into a new, compelling brand proposition.

New Website

Developing the new website was a large-scale project, particularly for a charity with a small marketing team. I supported HACT every step of the way by creating a clear and manageable plan:

Discovery Workshop: I collaborated with the team to understand their business needs and align them with customer expectations, ensuring a user-centric design.
Design and Build: After presenting design options and encouraging open discussions, I moved into development. I chose WordPress to create a future-proof, easy-to-use content management system (CMS). Throughout, I maintained regular check-ins to monitor progress and ensure the team felt fully involved.

My approach kept the process manageable for HACT’s team, allowing them to focus on internal priorities while I handled the technical and digital aspects.

Outcomes and Benefits

The research-driven brand proposition was quickly approved by the Board, who gained a clear understanding of the ‘why’ behind it and how to communicate the brand’s message effectively.
The new website, underpinned by a solid digital strategy, has supported significant growth in HACT’s marketing activity. The charity now has the confidence to reach more partners and customers, with a clearer understanding of their digital journey.
With the new website in place and an empowered team, HACT is set to continue improving and optimising its marketing efforts.

Empowerment for the Future

Through my hands-on approach, I’ve ensured HACT can confidently continue to improve their digital presence and marketing strategies at pace, making informed decisions aligned with their wider organisational goals.